Project Strides
Branding, Conceptualisation, UI/UX & Print Design
August 2024
The Project Brief
Develop a brand identity for a voluntary program at St. Andrews Mission School. The branding should be tailored to a specific target audience, aligning with their characteristics and values, while also reflecting the ethos of the school.
Project Direction
Strides is a volunteer program formed by St.Andrew’s Mission School (SAMS). At Strides, we aim to bridge the gap of communication from our students to the parents and volunteers. We aim to give the students of SAMS the care they need and make them feel right at home!
For individuals, Strides is the ideal volunteer programme for those wanting to make and flourish bonds. Strides offers a safe and caring environment, free of judgement where individuals have the opportunity to gain valuable insights by interacting and spending moments together. We believe that understanding and growing relationships is responsible to foster connection, trust, and mutual support among individuals.
Social Media
The Strides Instagram account maintains a cohesive brand identity with consistent colors and diverse content, including event alerts and autism-related advice. Carousel posts effectively convey detailed information, like explaining autism symptoms. Chosen for its alignment with the target audience’s age group, Instagram serves as the primary platform, offering various formats to enhance engagement and provide swift access to information, complementing the website effectively.
Print Publications
Website
The provided trails include stops and checkpoints, allowing people to view buildings from a different time era through AR. This showcases a life-sized 3D model in real-time.