Newid

Branding, UI/UX, Print & Packaging Design

July 2023

The Project Brief

To establish a strong visual brand identity for a fictional plant-based meat company, after which to create a compelling brand experience for its customers.

Brand Positioning Statement

For the health-conscious, flexitarians and athletes, Newid is the go to food of choice made from plant based sources that will satisfy the cravings for a tasty and sumptuous meal without compromising its expected nutritious and healthy benefits.

Advertising

Newid product print ads use minimalistic designs, highlighting calorie count and protein content for quick nutritional insights. Aimed at health-conscious consumers, they capture a wide audience efficiently. Social media posts featured Newid’s colors and distinctive maze-like pattern to maintain brand identity.

Print & Packaging

The packaging design honors the unique maze-like pattern of the Newid logo, while also showcasing important details such as product calories.

Newid Mobile App

“Are you SUUURE?” is an Instagram quiz filter challenging users with questions about alternative meat. Designed for social media, it adds fun to testing knowledge and sharing scores via Instagram Stories.

AR Filter

Various memorabilia and merchandise, such as stickers and water bottles, are used to promote brand awareness among users. Moreover, these items may be distributed during community meet sessions

In-store Experiences

The “Amazing Race” in-store interactive quiz by Newid provides a delightful way to explore their products. Participants enjoy engaging challenges and win exciting gifts through the Newid App upon completion.